Olá, hello, HOI! I am Felipe Duarte, nice to meet you. I am a Senior Creative — graphic Designer / crafting visuals and ideas in Amsterdam.
Workflow
I design with a singular focus on clarity and purpose. My workflow integrates AI-driven strategic analysis and rapid prototyping alongside smart strategy, clean visuals, and thoughtful detail to deliver solutions that are not just beautiful, but strategically built to move people and ideas forward.
Research & Insight
Before any design begins, I analyze brand guidelines, audience insights, and the competitive landscape to ensure every solution is relevant, differentiated, and aligned with the brand’s positioning.
Strategy
My design approach starts with a deep understanding of the business objectives, the target audience, and the context in which the design will live. Every visual decision is intentional, ensuring the solution strengthens the message, enhances clarity, and drives meaningful results.
Creative Process
My approach is grounded in design thinking and collaboration. I align business goals, audience insights, and competitive context before exploring concepts through wireframes and rapid iteration. By testing ideas early and working closely with stakeholders, I create refined design systems that are clear, relevant, and effective.
Adaptation
Adaptation is my process of continuously refining the design based on real-world feedback and AI-analyzed performance data to ensure ultimate effectiveness.
Performance
Performance is measuring how effectively the final design achieves its strategic goals based on metrics like engagement and conversion.
Senior Graphic Designer - Freelancer January 2019 — Present
Senior Graphic Designer - Your Hosting / Versio March 2020 — November 2023
Creative Director - Top Service Tur September 2011 — August 2018
Creative Director - G.I. January 2012 — December 2015
Graphic Designer - Top Service December 2009 - September 2011
Graphic Designer — Publishing Company April 2006 — July 2009
Intro
I’m a Senior Graphic Designer based in Amsterdam, with a Postgraduate degree in Art Direction for Communication.
Over the years, I’ve collaborated with companies, startups, and individuals to bring their ideas to life through thoughtful and impactful design.
From crafting brand identities and designing sleek UI for websites and apps to developing creative campaigns and eye-catching presentations — I’m all in.
I’m passionate about Design Thinking, Packaging, Branding, and more. Instagram ↗.
Let's talk design
Collaborate with a designer who brings your ideas to life through powerful digital experiences.
