Ikify

1. Empowering women to discover harmony in their body, mind, and soul.
2. Fostering self-connection for people, anytime and anywhere.
3. A dynamic, Utrecht-based startup situated in the Netherlands.

The challenge was to create a user experience (UX) and user interface (UI) for an app designed to provide daily doses of happiness to mothers looking to alleviate post-pregnancy stress. Drawing inspiration from the ancient Japanese philosophy of Ikigai, we used this concept as the foundation for our choice of colors, backgrounds, and typography in the UI design.


Graphic Designer: Felipe Duarte
Marketing: Dominique Haas
Content strategy: Eveline van den Heuvel